FOUR Great Motives Why Consumers Love Online Shopping
There has been a much of research on understanding the behaviour of online shoppers.
A number of studies have been done to discover the answers on the questions mentioned below:
- Who normally buys online?
- What types of products do consumers prefer to buy online?
- Why consumers do chose specific products over other products?
- Are there any other categories or products that consumers prefer not to buy online? And
- What are the concerns that often taken into consideration by consumers when it comes to online shopping?
While the characteristics of the shopping are significant in predicting online buyer behaviour, internet shopping is also impacted by the category of product or service.
More importantly, the quantity of online shoppers is growing so rapidly today than even before. On the contrary, lots of concerns are rising including questions such as; is shopping on-line safe? Is the customer information secure? Is it convenient?
However, if shopper understands the benefits of online shopping, then they will for sure continue shopping online. As an entrepreneur, it is a primary responsibility to give the consumers a confidence by clarifying all the concerns they have in their minds.
Here in the following section, we are going to discuss the key reasons laid behind consumers fear and apathy, and then come up with solutions that help in strengthening confidence and make them like shopping online.