FOUR Strategic Stages to Invincible Advertising
Almost all adverting and Marketing message has the ability to excite four major communication effects: reason for the category, brand awareness, brand attitude, and brand purchase intention.
The primary role of advertising is, and all the time has been, ‘to sell more of the exclusive products or services, or to attain a higher value that customers are prepared to pay than would gain in the absence of advertising’.
Almost all adverting and marketing message has the ability to excite four major communication effects: reason for the category, brand awareness, brand attitude, and brand purchase intention.
In addition to highly effective communication effects, there are FOUR other greatly competitive marketing strategies which are required to implement in advertising practices for a better yet solid results.
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1. Learn the Negotiation
By applying constant negotiation skills, you to some extend will definitely produce a better value for your brand or firm.
You may already have witnessed in several occasions that some people appear to always get the finest deals? Indeed, you pay complete price and think you did REASONABLE up until they show up with the same service or product; merely they paid more than a few bucks less. This news may give you a big shock. However, you then may be thinking, How do they do it? The answer is simple, they are not frightened to request for an extra rebate.
The same decent example can also be applied in advertising strategies. You in every possible scenario should focus on rebating best deals. Even if you are at present getting a reasonable discount, request for a higher one.
2. Develop Trimming-down Skills
Better is at all times superior. When it comes to advertising, do not be astonished if some of your short ads meet with more success than larger more expensive advertisements. Trimming down on the size and cost of advertising does not at all mean you will be trimming the results or outcomes.
3. Exploit the Freebies
Have you ever tried to find the exact difference between advertising and publicity? Advertising is somewhat you obtain by paying for it. Publicity however, is to some degree you hope you will get.
So advertising is content you pay for through banner ads, television ads, radio ads etc.,). Publicity on the other hand, refers to free content about you and your business that appears in the media.
In other words, when you sell yourself, it’s advertising. When someone else is selling you, its publicity…and it produces trustworthiness and attention that you don’t want to miss out on.
Think about the diverse methods you can get your business in the public eye. Do you have some update or news… write a press announcement? Write some “how to” articles with a little by-line at the end and release them to magazines, the media, and other issuers. Why not promote the product of a non-competitor in return for them promoting yours…think of the totally different market they affect!
Yes, there are several modes out there to acquire free advertisement that will eventually generate value for your business.
Needless to say that you won’t be able to trust exclusively on the freebies, however, you can expect a little extra for almost nothing.
4. Advance Your Deal or Offer
If your deal is not too decent to steer clear of, then you need to advance it. It is not merely about cutting prices. It is about Learning to act competitive yet innovative in approach.
For instance, you can make the deal or offer sweeter simply by increasing the target reader’s or viewer’s knowledge of the value of the product, or adding bonuses that are seemed as valuable, but then again cost you little.
You can even motivate buyers with offer ending dates. Indeed, an open ended offer inspires postponement…which eventually leads …yes, nowhere. As soon as the customer identifies that he/she has up until Friday to buy an item, if not he/she will have to pay more on Saturday, he/she will make it a urgency to head for your shopping place.
In a nutshell, advertising does not necessarily have to wipe out your financial Resources to get hold of effective results. When you fully become knowledgeable or confident to negotiate, distinguish when smaller ads are as effective as huge ads, request for rebates, and generate an appealing offer or deal, then you are on your path to generate revenue.