A successful yet results-oriented advertising involves an in-depth understanding of various elements that impact consumer decisions toward product or service selection.
When you create advertising for a business, you have to consider both the life cycle of the product or service along with customer buying behaviours.
Nowadays, both sellers and buyers seek fast and firm results. You should understand that the authentic process of turning your prospects into customers takes time. Buying cycle times may be shorter these days, however the process still exists.
The other 80% or so are simply followers (ii) (iii). They basically take buying decisions based on reading the news or review, listening to others (i.e. friends, relatives, colleagues etc.), or watching commercials.
It is advertising that informs and attracts scenarios at these different purchasing phases to try something new for them. Keep in mind that these sorts of behaviours take place person-by-person. Over time, worthy advertising can remind, inspire and change buying behaviours for those in each category of profile.
Accordingly it is essential to let each group know that your product or service is there in the market and all set for them when they want to buy.
In order to create a strong impact in the market, you should focus on planning to have your advertising message repeated frequent enough where it will be fully accessible to them when they are ready to search and make a purchasing decision.