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Notice: Undefined index: HTTP_REFERER in /var/www/wp-content/plugins/premium-seo-pack/aa-framework/framework.class.php on line 583 How Can A ‘Right Media Mix’ Make Difference In Branding Strategy
Branding is no longer merely about visual appeal. Awkwardly, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions.
Nevertheless, there is much more to branding than just looking good. Particularly in this era of web revolution, where a powerful web presence has become a vital element of your branding strategy, developing the right media mix holds the key to building powerful brand equity.
There are some interactive advertising agencies that have recognized the need of the hour – developing creative design solutions that employ user-centric investigation and involve critical and systematic thinking.
User-centric means understanding of needs and priorities of end user; the clients’ customers, their channel partners, users, and brand communities.
Hence if you want to list your brand as one that is identical with customer loyalty, you must develop a comprehensive platform, keeping the customer as the prime objective and organizing product stories around the way they prefer to learn about, compare, select and confirm purchases, connecting brands and their practices.