Wal-Mart’s new strategic approach in e-commerce battle against Amazon

The world’s largest retail company, Wal-Mart is taking a new strategic approach to enhance its online presence.

According to latest reports, Wal-Mart is planning to take a different approach to deal with online growth than Amazon.com by utilizing its substantial system of stores as distribution points.

The company’s sluggish quarterly results that were revealed on Tuesday (19th May)  highlighted the significance of developing its online business.

As understood the latest figures, As of the year’s first quarter (April 30), online revenues grew 17% globally.

In view of the high growth rates, most experts see justify in investing in e-business.

As understood the company’s strategic approach, it is planning to implement a free shipping program. It indicates that the company has a profound thinking to beat Amazon.com against value Strategy.

As reports say, Wal-Mart would invest $1.2 billion to $1.5 billion on e-commerce this year.

Wal-Mart Stores, Inc. operates retail stores in different formats around the world. The company operates through three segments: Walmart US, Walmart International, and Sam’s Club.